Gabriel Wilson Strategic consulting with measurable results

Gabriel Wilson

Strategic consulting with measurable results

Latest Articles

Opinion

Advice on Approval: The Case for Letting Clients Test-Drive a Consultant

If a consultancy's advice is genuinely worth the fee, it should survive a short, honest trial. This piece argues that time-boxed advisory engagements are the fairest test available to both sides — and that refusing one tells clients something too.

Beyond the Courtesy Call: Interrogating a Consultant's References Properly
Opinion

Beyond the Courtesy Call: Interrogating a Consultant's References Properly

Most reference checks are polite theatre, producing nothing more than rehearsed endorsements. A sharper set of questions — asked of the right people — can reveal how a consultant actually behaves when an engagement turns difficult.

Reading Between the Lines: What a Consulting Proposal Isn't Telling You
Opinion

Reading Between the Lines: What a Consulting Proposal Isn't Telling You

Most consulting proposals are written to win work, not to describe it honestly. This piece examines the assumptions, exclusions and quiet risks that go unstated — and why UK buyers should insist on seeing them in writing before signing.

Paying Twice for the Same Mistake: The True Cost of a Failed Consulting Hire
SME Growth

Paying Twice for the Same Mistake: The True Cost of a Failed Consulting Hire

When a consulting engagement goes wrong, the invoice is only the smallest part of the bill. Fatigued teams, shelved decisions and the scepticism that greets the next adviser all carry a price — and UK SMEs should learn to count it before commissioning anyone.

Small Firm, Sharp Elbows: Why the Solo Consultant Often Outpunches the Big Names
Opinion

Small Firm, Sharp Elbows: Why the Solo Consultant Often Outpunches the Big Names

When a UK business needs outside expertise, the instinct is often to reach for a household name. But the economics, the access to senior talent, and the sheer accountability of a boutique practice can make the smaller operator the sharper choice — provided you know which risks to price in.

Opinion

Saying It Aloud: The Quiet Reason UK Boards Keep Hiring Consultants

A surprising share of consulting value comes not from frameworks or reports, but from giving leadership teams a structured space to voice what they already suspect. This piece explores why speaking a problem aloud changes decision-making, and how buyers can tell a listener from someone merely waiting their turn.

Ask the Person Who's Been Here Ten Years: Unlocking the Strategy Hiding in Your Own Team
Opinion

Ask the Person Who's Been Here Ten Years: Unlocking the Strategy Hiding in Your Own Team

UK SMEs routinely spend thousands on external consultants to answer questions their longest-serving employees could resolve before lunch. This piece argues for a more disciplined approach to internal expertise — and a clearer sense of when outside help is actually worth the fee.

The Practice Nobody Audits: When Consultants Forget to Consult Themselves
Opinion

The Practice Nobody Audits: When Consultants Forget to Consult Themselves

Independent consultants spend their careers diagnosing pricing, positioning and capacity problems in other people's businesses — then ignore precisely the same symptoms in their own. This piece examines the gap between what UK advisors preach and practise, and proposes a simple discipline for closing it.

Diagnosis Before Prescription: Rethinking the First Conversation Between Consultant and Client
Opinion

Diagnosis Before Prescription: Rethinking the First Conversation Between Consultant and Client

The traditional pitch deck has outlived its usefulness. This piece argues that UK consultancies should treat the first meeting as a diagnostic session — and explains how to structure one that earns trust before a single invoice is raised.

Fortnight One Tells the Story: Reading the Early Signals Before Your Consulting Money Is Spent
Opinion

Fortnight One Tells the Story: Reading the Early Signals Before Your Consulting Money Is Spent

The first two weeks of a consulting engagement rarely produce a deliverable, yet they produce something more valuable: evidence. Here is what UK clients should watch for before the milestones arrive and the invoices start landing.

Where the Recommendations Go to Die: Embedding Consulting Work After the Invoice Is Paid
SME Growth

Where the Recommendations Go to Die: Embedding Consulting Work After the Invoice Is Paid

Most UK firms treat the end of a consulting engagement as a finish line, when in truth it is the starting gun. Without deliberate ownership, documentation and internal sponsorship, even excellent advice loses much of its value within twelve months. Here is how to make it stick.

Leaving Well: The Underrated Discipline That Turns Clients Into Advocates
Opinion

Leaving Well: The Underrated Discipline That Turns Clients Into Advocates

Consultancies obsess over the pitch and the first ninety days, yet clients remember the exit most vividly. A disciplined departure — proper handover, honest documentation, genuine knowledge transfer — is what converts a completed engagement into a lasting referral.

The Verdict in the Lift: What UK Clients Really Say Once the Consultant Has Gone
Opinion

The Verdict in the Lift: What UK Clients Really Say Once the Consultant Has Gone

The most honest assessment of any consulting engagement is never delivered to the consultant's face. It happens months later, in corridors and budget meetings, when the deliverable has been shelved and the firm is deciding whether the money was well spent. This piece argues that post-engagement reputation, not the final report, is what actually determines a consultant's standing.

The Clock Is the Product: Why UK Consultancies Still Billing by the Hour Are Selling the Wrong Thing
Opinion

The Clock Is the Product: Why UK Consultancies Still Billing by the Hour Are Selling the Wrong Thing

Hourly billing quietly rewards slowness and punishes efficiency, and clients have noticed. For UK consultants, moving to outcome-based pricing is no longer avant-garde — it is becoming the price of entry.

Silence as Evidence: Building Credibility When Your Best Work Cannot Be Named
SME Growth

Silence as Evidence: Building Credibility When Your Best Work Cannot Be Named

Some of the most impressive consulting work in the UK sits behind NDAs, in boardrooms that will never be named. Here is how consultants can demonstrate credibility without breaching trust — and how clients should read a discreet portfolio.

Why the Middle Months Decide Everything: The Quiet Death of Consulting Value
Opinion

Why the Middle Months Decide Everything: The Quiet Death of Consulting Value

British firms lavish attention on the kickoff and the final report while the middle of an engagement — where the real work happens — is left to drift. This is a mistake of focus, and it is where most consulting value quietly evaporates.

The Consultant's Calendar: What a Year of Client Work Reveals About Where UK Firms Actually Need Help
SME Growth

The Consultant's Calendar: What a Year of Client Work Reveals About Where UK Firms Actually Need Help

Twelve months of diary entries tell a more honest story than any pitch deck. Mapping how consulting time is really spent across strategy, operations and firefighting offers British business owners a useful mirror — and a way of judging which of their own problems deserve outside help.

The Long Tail of Good Advice: What Survives After the Consultant Leaves
Opinion

The Long Tail of Good Advice: What Survives After the Consultant Leaves

We judge consulting engagements at the moment of handover, when the report is fresh and the invoices still arriving. That is precisely the wrong moment. The real verdict arrives two years later, when we can see what stuck — and what quietly evaporated.

Reading Past the Case Studies: A Working Method for Judging a Consultant Before You Commit
SME Growth

Reading Past the Case Studies: A Working Method for Judging a Consultant Before You Commit

When every advisor's website promises transformation and every profile lists 'strategic growth', the usual signals are useless. This practical guide offers UK business owners a vetting framework built on evidence rather than polish.

The Expensive Echo: What Boards Are Really Buying When They Commission a Consultant
Opinion

The Expensive Echo: What Boards Are Really Buying When They Commission a Consultant

Many consulting engagements are commissioned not to find answers, but to bless decisions already made. This piece examines when external validation earns its fee — and when it amounts to expensive theatre.