Gabriel Wilson Strategic consulting with measurable results

Gabriel Wilson

Strategic consulting with measurable results

Latest Articles

Diagnosis Before Prescription: Rethinking the First Conversation Between Consultant and Client
Opinion

Diagnosis Before Prescription: Rethinking the First Conversation Between Consultant and Client

The traditional pitch deck has outlived its usefulness. This piece argues that UK consultancies should treat the first meeting as a diagnostic session — and explains how to structure one that earns trust before a single invoice is raised.

Fortnight One Tells the Story: Reading the Early Signals Before Your Consulting Money Is Spent
Opinion

Fortnight One Tells the Story: Reading the Early Signals Before Your Consulting Money Is Spent

The first two weeks of a consulting engagement rarely produce a deliverable, yet they produce something more valuable: evidence. Here is what UK clients should watch for before the milestones arrive and the invoices start landing.

Where the Recommendations Go to Die: Embedding Consulting Work After the Invoice Is Paid
SME Growth

Where the Recommendations Go to Die: Embedding Consulting Work After the Invoice Is Paid

Most UK firms treat the end of a consulting engagement as a finish line, when in truth it is the starting gun. Without deliberate ownership, documentation and internal sponsorship, even excellent advice loses much of its value within twelve months. Here is how to make it stick.

Leaving Well: The Underrated Discipline That Turns Clients Into Advocates
Opinion

Leaving Well: The Underrated Discipline That Turns Clients Into Advocates

Consultancies obsess over the pitch and the first ninety days, yet clients remember the exit most vividly. A disciplined departure — proper handover, honest documentation, genuine knowledge transfer — is what converts a completed engagement into a lasting referral.

The Verdict in the Lift: What UK Clients Really Say Once the Consultant Has Gone
Opinion

The Verdict in the Lift: What UK Clients Really Say Once the Consultant Has Gone

The most honest assessment of any consulting engagement is never delivered to the consultant's face. It happens months later, in corridors and budget meetings, when the deliverable has been shelved and the firm is deciding whether the money was well spent. This piece argues that post-engagement reputation, not the final report, is what actually determines a consultant's standing.

The Clock Is the Product: Why UK Consultancies Still Billing by the Hour Are Selling the Wrong Thing
Opinion

The Clock Is the Product: Why UK Consultancies Still Billing by the Hour Are Selling the Wrong Thing

Hourly billing quietly rewards slowness and punishes efficiency, and clients have noticed. For UK consultants, moving to outcome-based pricing is no longer avant-garde — it is becoming the price of entry.

Silence as Evidence: Building Credibility When Your Best Work Cannot Be Named
SME Growth

Silence as Evidence: Building Credibility When Your Best Work Cannot Be Named

Some of the most impressive consulting work in the UK sits behind NDAs, in boardrooms that will never be named. Here is how consultants can demonstrate credibility without breaching trust — and how clients should read a discreet portfolio.

The Consultant's Calendar: What a Year of Client Work Reveals About Where UK Firms Actually Need Help
SME Growth

The Consultant's Calendar: What a Year of Client Work Reveals About Where UK Firms Actually Need Help

Twelve months of diary entries tell a more honest story than any pitch deck. Mapping how consulting time is really spent across strategy, operations and firefighting offers British business owners a useful mirror — and a way of judging which of their own problems deserve outside help.

Why the Middle Months Decide Everything: The Quiet Death of Consulting Value
Opinion

Why the Middle Months Decide Everything: The Quiet Death of Consulting Value

British firms lavish attention on the kickoff and the final report while the middle of an engagement — where the real work happens — is left to drift. This is a mistake of focus, and it is where most consulting value quietly evaporates.

Reading Past the Case Studies: A Working Method for Judging a Consultant Before You Commit
SME Growth

Reading Past the Case Studies: A Working Method for Judging a Consultant Before You Commit

When every advisor's website promises transformation and every profile lists 'strategic growth', the usual signals are useless. This practical guide offers UK business owners a vetting framework built on evidence rather than polish.

The Long Tail of Good Advice: What Survives After the Consultant Leaves
Opinion

The Long Tail of Good Advice: What Survives After the Consultant Leaves

We judge consulting engagements at the moment of handover, when the report is fresh and the invoices still arriving. That is precisely the wrong moment. The real verdict arrives two years later, when we can see what stuck — and what quietly evaporated.

The Expensive Echo: What Boards Are Really Buying When They Commission a Consultant
Opinion

The Expensive Echo: What Boards Are Really Buying When They Commission a Consultant

Many consulting engagements are commissioned not to find answers, but to bless decisions already made. This piece examines when external validation earns its fee — and when it amounts to expensive theatre.

Before You Sign: The Seven Questions That Separate a Good Consulting Engagement from a Costly One
SME Growth

Before You Sign: The Seven Questions That Separate a Good Consulting Engagement from a Costly One

Most disappointing consulting engagements were flawed before the first day of work began. This practical checklist gives UK SME and mid-market buyers the questions to ask at contract stage — including the one almost everyone forgets.

Ninety Days to Trusted: What the Opening Quarter of a Consulting Engagement Really Decides
SME Growth

Ninety Days to Trusted: What the Opening Quarter of a Consulting Engagement Really Decides

The fate of most consulting engagements is settled long before the final report lands. This framework maps the first ninety days, week by week, showing how advisers earn credibility — and how clients should judge whether momentum is real.

The Case Against the Case Study: Why 'Challenge, Solution, Result' No Longer Sells
Opinion

The Case Against the Case Study: Why 'Challenge, Solution, Result' No Longer Sells

The challenge-solution-result case study has become wallpaper: technically present, commercially inert. UK buyers want specifics, numbers and honest caveats — and most firms are still publishing anything but.

From Deliverables to Dividends: The Quiet Revolution Reshaping UK Consulting Fees
Opinion

From Deliverables to Dividends: The Quiet Revolution Reshaping UK Consulting Fees

FTSE 250 procurement teams are no longer buying reports — they're buying results. This opinion piece examines the shift towards outcome-based consulting in the UK and offers a practical framework for proving ROI from the first week of an engagement.

When Growth Stops Feeling Like Progress: Five Warning Signs for UK SMEs
SME Growth

When Growth Stops Feeling Like Progress: Five Warning Signs for UK SMEs

Hitting a plateau is rarely about effort — it's about strategy struggling to keep pace with scale. Here are five telltale signs your business has outgrown its original plan, and the practical interventions a strategic consultant would deploy in each case.